Extraterrentrials Extras
Apartments.com was returning to The Big Game™️ with a big fat sci-fi epic of a spot. So, we teased it like a big fat sci-fi epic.
Teaser Drop
The “film” teaser dropped during college football semi-finals, followed by a Times Square takeover. We even made it IG official.
Press
We then “leaked” BTS photos and juicy details to industry tabloids for that sweet, sweet earned media.
Creator Conjecture
Some film and entertainment creators caught wind of the teasers somehow (we paid them), and the hype cycle continued on TikTok.
Countdown
All the billboards, teasers, and TikToks linked to a cryptic landing page with a timer, ominously counting down to the spot reveal during the Super bowl.
Team
GCD Hobart Birmingham
GCD Perrin Anderson
Sr AD Hide Konishi
Sr CW Dang Phan
AD Ben Chu
CW Moi
